Setting goals is noble but it is hardly the entire picture. Great goals that are skilfully crafted can lay covered in your notebook. They will just be a testament of your good intentions, smart thinking but also of your poor execution and indiscipline. A goal not pursued is a goal not achieved, and a goal […]

I once listened to Jim Rohn say that one of the most important lessons in his life was the lesson on goalsetting. He observed that it wasn’t taught in school or at work. According to Orison Swett Marden, “All who have accomplished great things have had a great aim, have fixed their gaze on a […]

It is typical for most conversations and presentations at the beginning of every year to revolve around goal-setting. It is common for people and organisations to set yearly goals. Goal-setting is considered the most ideal thing for everyone who wants to maximise his or her potentials in the new year. Unfortunately, it is also common […]

In the New Year, it is important to have a solid start with specific objectives in mind. Just as we make major plans at the beginning of every year, we should also have plans for our communication with people. We cannot continue to do the same thing and expect a different result. If indeed we […]

We live in a world where things are largely judged by appearances. We appreciate a building because it is massive and beautiful. We appreciate a car because it is luxurious and expensive. We appreciate a person because he is handsome or she is beautiful. We appreciate a job because it pays well and has good […]

Information is always general until it is customized by a question. Les Brown says, “Information does not change people or everyone who can download from the Internet would be successful”. Information has no value on its own unless it is applied. But we cannot apply information that does not directly relate to us, so we […]

Asking good questions is a sign of intelligence. A lot of times, we are so preoccupied with providing good answers that we fail to realise that a good answer to a bad question is still unproductive. The quality of the question determines the value of the answer. Claude Levi-Strauss says, “The wise man doesn’t give […]

Ralph sat before Mr. Thompson feeling upset. He was the new Director of Marketing at Linus Communications Company. Before his appointment, he felt his superior, Mr. Thompson, was a little too rusty for modern marketing. He had several “winning” ideas he wanted to pitch to the CEO. He was so convinced that Mr. Thompson’s ideas […]

In a 2010 article titled “The Creativity Crisis” in Newsweek, Po Bronson and Ashley Merryman explored different aspects of creativity. They discussed psychological studies that examined how children developed creative skills by looking beyond the obvious. They, however, observed that the level of creativity was dropping drastically among children. Of course, several reasons were identified […]

“Names have power,” said Rick Riordan. As it turns out, a name can represent a whole lot of an entity. Choosing the right name for your company is a vital step in brand development strategy, as it represents to the public what your brand ultimately stands for. Brand name is a distinctive name identifying a […]