“Names have power,” said Rick Riordan. As it turns out, a name can represent a whole lot of an entity. Choosing the right name for your company is a vital step in brand development strategy, as it represents to the public what your brand ultimately stands for. Brand name is a distinctive name identifying a […]...

All types of businesses use promotional materials to market their products and services. These materials allow customers to study information about their product or service, but often prompt customers to act on the offer during a promotion. Promotions are often confused for advertising, however, promotions are not the same as advertising; advertising is generally much […]...

Technology has eradicated several things but not the art of writing. No matter what we do, we still must write. Call it tweet and post or call it business report and prospectus, we can’t escape writing. Writing is an extension of who we are and it provides a window into our minds. When we write, […]...

It is generally believed that people no longer read in this generation, which is a bad news for writers. How do you write when you already have the impression that no one would read it? The other bad news for writers is that even when there are people out there who would read their articles, […]...